Valentine's Day takes a lot of heat for being merely a commercial holiday, bolstered by marketers to boost sales. But wait...don't marketers take advantage of every single holiday??? There are ads and specials deals for Labor Day, President's Day, you name it! And marketers are always trying to boost sales, so why not market something that brings a little fun and love into people's lives in the middle of the cold and dreary winter? I say, gung-ho!
For me, all holidays encourage us to take time out of our busy schedules to appreciate the people we love. These special days allow for a mini vacation away from the norm and keep us looking forward to something through our piles of work. Holidays add flavor to our lives and are an excuse (as if we needed one) to celebrate!As a consumer, I love to see all of the hearts, pinks and reds, and romantic sayings that are found everywhere we look. It's nostalgic for me, and adds just enough spirit to warm me in the dead of winter. Knowing that people look forward to this day and are looking for ways to make it special, I would absolutely take advantage of this as a marketer! Give people what they want. And that is to take time to enjoy themselves and the company of those they love.
I have to agree! I think that what ruins the spirit of the holidays is when you find yourself around the Valentine's Day Scrooges! For the past five years I have worked at a flower shop and it is amazing how many people make purchases not really realizing what the holiday is all about. They think they have to get a bunch of flowers with chocolate and simply go all out for their loved one. But I think I speak for all girls when I say that if you really care about the person you're with, you're going to be happy to just spend time with them and spend the money on something you both want, such as going out to dinner. P.S. - Great pictures!
ReplyDeleteJill, I always looked at Valentine's day as a marketing scheme. Now that you said that marketers take advantage of every holiday no matter what it is, I see what your saying and you make a good point.
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